Start the Riot: Inside Automotive's First AI Cohort
It’s January 1978 and the Sex Pistols have just self-destructed on stage in San Francisco. This symbolic implosion marked the end of UK punk’s chaotic first wave. Performative, provocative and, importantly, (to some extent) absorbed by the very...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the dealership—parts. It was catchy. It made people smile. And it worked. But as my conversations on...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
Always Get the Tacos Next to The Gas Station: A Lesson
Finding good food on a road trip can always be challenging. On a recent trip, I was driving just above the 60 MPH speed limit, while my wife was...
AI in Automotive Retail: A Straight-Talk Guide for Dealerships
AI is everywhere in automotive right now. It’s in your inbox, your LinkedIn feed, your vendor demos. And if you’re like most dealers, you’re being...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
6 Simple Steps to Find Fake Websites
A couple of weeks ago, I told a story about a customer of mine who had some hackers create a rough copy of his website in order to rob people when...
How to Be the Picasso of Social Selling
"Inspiration exists, but it has to find you working." – Pablo Picasso Lately, I’ve been thinking about how closely selling resembles art. In fact,...
From Capabilities to Outcomes: The Next Frontier for Dealer-Focused Martech and Data Providers
"If not but for." I remember exactly where I was when I first heard those four words—and the internal business and cultural challenge the...
What Car Dealers Can Learn from Enthusiast Auctions Like 'Bring a Trailer'
Car dealers across the country have been noticing a shift in how cars are being bought and sold. Traditional wholesale channels are still the...
Knew or Should Have Known: Why Legal Claims Are Rooted in What Dealers Fail to Prevent
You knew. You absolutely did. And if you claim you didn’t know, then you should have known. That’s what they’ll claim and that will be the message...
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....