Alda Waddell, international automotive executive

Alda Wadell

International automotive executive

About Alda Wadell

Alda Waddell is an international automotive executive with over 25 years of experience across OEM, importer/distributor, and dealership operations in South Africa, the UK, Kuwait, and Cambodia. She has held General Manager and Dealer Principal roles for BMW, Mercedes-Benz, Jaguar Land Rover, and General Motors, and holds an MBA from Rhodes University. She is currently completing a PhD in Technology Governance/Information Ethics.

Articles by Alda

Running a dealership as one business

The Whole Is Other Than the Sum of Its Parts: Running a Dealership

A dealership can hit every departmental target and still underperform. International automotive executive Alda Waddell explains how sales, service,...

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