AI & The Future of Dealerships
Three Simple Changes for Increasing Your Internet Sales Now!
Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
Google: Online Car Shopping is Now the Norm
Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...
My Best Advice for Increasing Internet Sales Opportunities
In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more...
You Can Handle the Truth
Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...
The Showroom Shuffle
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...
Is Your “Open Floor” Showing Potential Customers the Open Door?
Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...
Is Your Dealership Ready for the Real-Time Shopper?
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...
Your Technology Doesn’t Sell Cars, You Do!
In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...
Q & A with Test Drive Generator
Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...
It's 11 0 clock. Do You Know Where Your Demo Plates Are?
Heading back to my hotel at 11 O clock after a long frustrating day on the road, I was driving south in the left lane. Suddenly a car pushed by me on...