customer retention
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
3 Steps to Achieve Profitability in 2018
Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...
Service: Now Is the Time for Dealers to Get Serious
Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...
Three Uncommon Retention Elements
Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes...
Why Is CSI Cancelled?
Have you heard the news? CSI is cancelled! No, I’m not talking about the popular forensic crime scene TV show. I’m referring to the customer...
Measuring Customer Retention
Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...
The Right Customer Loyalty Program for You
General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...
What Experience Tells Us About Retention Marketing Costs
The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...