Kathi Kruse
What’s a Five-Star Online Reputation Really Worth? A CFO’s Perspective
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head -...
Turning Metal, Not Parking It: A CFO’s Playbook for Used Car Aging and Cash Flow
There is a particular stillness that settles over a used car lot when inventory ages. It doesn’t creak. It doesn’t flash red lights. It doesn’t send...
Dealer’s Playbook for Turning Reviews Into Revenue
I was one of those people who got hooked on Yelp early, when it still felt like a novelty. It wasn’t just about looking up a restaurant, it was more...
5 Ways to Make Your Service Department a Favorite with Women
I’ve spent my entire life in the car business, so when I walk into a service department, I notice things most people don’t. My eyes go straight to...
How to Use Social Media to Build Trust and Appointments
Social selling. Just the term makes me feel like I’ve been cornered at a networking event by someone wearing a Bluetooth headset and no shame. And...
How to Be the Picasso of Social Selling
"Inspiration exists, but it has to find you working." – Pablo Picasso Lately, I’ve been thinking about how closely selling resembles art. In fact,...
10 Tips to Navigate Social Media and Online Reputation Attacks
Social media has changed the way dealerships connect with their customers - and how reputations are built or broken. Some dealers have embraced the...
Sustainable Social Selling Strategies to Avoid Burnout: Part Two
Mastering social selling isn’t just about posting content—it’s about building meaningful relationships and leveraging the right platforms for...
Sustainable Social Selling Strategies to Avoid Burnout: Part One
The constant demand to create content, engage with followers, and grow your social media presence often feels overwhelming. Over the past several...
Essential Social Media Policies to Keep Dealers Out of Hot Water
Throughout my career in dealership management, I have focused on implementing effective systems, processes, and policies to streamline operations and...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
Your Brand, Your Voice: Navigating Social Media for Professional Success
Social media and personal branding go hand in hand, like peanut butter and jelly. While it’s possible to have one without the other, combining them...