Customer Relationships

I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program...

Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...

I know what you’re probably thinking. Blockchain is another one of those topics technology vendors throw around to show how smart they are, and to...

One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a...

Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...

The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...

Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...

As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....

Santa Monica, CA — March 6, 2018 — Automakers that leverage emotional design, offer a wide array of SUVs, and have a solid history of reliability...

By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...

The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...

Foster City, CA — January 10, 2018 — Reviver Auto, creator of the RPlate™, the world’s first digital license plate, has closed an $11.1 million...