Commentary
Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...
There's No Such Thing as Giving Too Much Information to Prospective Buyers
As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....
What the Real Estate Industry Can Teach Dealers About Social Media
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...
Top 10 Online Resources for Dealers
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to...
Know the Different Types of Workplace Harassment
News about harassment is everywhere these days. Why? Because harassment is everywhere. Although the problem has been recognized for decades, it seems...
How to Be the Automotive Sales Version of Sherlock Holmes
If you’re looking for famous fictional characters who’ve changed culture, you can’t do much better than Sherlock Holmes. Sir Arthur Conan Doyle’s...
How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...
How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...
The Consumer Journey Is Your Opportunity to Seize Greater Yield
Our evolving cross-channel reality has transformed automotive sales — at once making what we do more complex, but also potentially more abundant....
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...
How Military Lending Act Rule Changes Will Affect Dealers
At the end of 2017, the Department of Defense (DOD) issued a new interpretation of the Military Lending Act Rule (MLAR). If you are unfamiliar with...
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...