Commentary
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
Parts Departments: the key to dealership success
In my work with hundreds of parts departments, I’ve witnessed time and time again parts and service departments being undervalued and neglected by...
Harnessing the Power of the Parts Department in the New EV Era
As the automotive industry races towards an increasingly electric future, dealerships face the challenge of adapting to the rise of electric vehicles...
The 4 Must-Haves for Any Company Rebrand
Your company’s story and messaging are the core of everything: it’s how you market, how you sell, and how you retain loyal customers. The story is...
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Dealership Risk
If you are a dealer, when you get up and place your feet on the floor in the morning, you put your assets on the line, expecting a return or profit....
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
Non-GMO Dealerships
I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...
Right-Sizing Extended Electric Vehicle Warranty And CPO Policies, an Interview with Josh Bass, VP of Innovation at JM&A Group
"It's all about ensuring that JM&A Group stays ahead of the competition, specifically in the F&I Product space." The MAPConnected Vehicle Service...
Reimagining The Parts Return Process, an Interview with Jennifer Jones, Global Lifetime Warranty Manager at Ford Motor Company
Jennifer was encouraged by her high school science teacher to pursue her love of math and science with a career in engineering. When it came to...
Using Digital And Automation For Cost Effective Claims Processing To Optimize Operational Efficiencies, an Interview with Ed Roberts, COO of Bozard Ford Lincoln
"They were the first to give me an opportunity because up until that point, I was homeless." Meeting with Ed Roberts is always an experience that...
Transparency And Trust: Overcoming Negative Price Perception, an Interview with Art Shaw, CEO of RepairPal
"I have built a framework from the best of everyone I ever paid attention to, and I don't read many books. I don't have a lot of time," Art smiles as...