Marketing
The Twelve Technology Layers You Didn’t Know You Needed to Make Your AI Strategy Work
Ilana Shabtay, VP of Marketing at Fullpath, sets out her twelve-layer framework for dealership AI and the questions to ask about what a vendor...
Managing the Service Department through High Oil Prices
The Iran war disrupted the oil market and it could hurt your service department. Related to service specifically, full synthetic motor oil is on...
Beyond the First Sale: How Automotive Aftermarket Brands Can Use Promotions to Build Loyalty and Protect Margins
As the automotive aftermarket prepares to gather at the 2026 version of the Specialty Equipment Market Association (SEMA) show, the industry is...
Your Buyers Are Anxious. Is Your Marketing Making It Worse?
A 2026 survey of more than 3,000 U.S. drivers found that nearly 7 in 10 buyers (69.1%) felt financially concerned at the time of their vehicle...
The Problem With Car Ads Isn't AI. It's Slop.
AI has made automotive marketing faster, cheaper and infinite. Has it made any of it better? I came across a post from Porsche’s Newsroom this...
The Future of Automotive Marketing Is Decision Intelligence
By Mike Morgan, CRO of Launch Labs · View Mike Morgan's official profile Most dealerships and dealer groups are not short on metrics. These days,...
How Marketing Teams Are Becoming Unexpected Stakeholders in Dealership Data Compliance
When dealership marketing teams design an online experience, the goal is usually conversion: fewer clicks, faster forms and a smoother path from a...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
From Capabilities to Outcomes: The Next Frontier for Dealer-Focused Martech and Data Providers
"If not but for." I remember exactly where I was when I first heard those four words—and the internal business and cultural challenge the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
