Data, Technology & Innovation
5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back...
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth...
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s...
Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising...
Roadster Launches New Desking Solution to the Car-Buying Process
San Francisco — October 8, 2018 — Roadster, the leader in commerce solutions for car buying and leasing, today announced the rollout of its new...
FrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit
San Francisco — October 8, 2018 — Retail automotive data analytics vendor FrogData, a division of izmocars, announced today its selection as one of...
JGF Solutions Enables Dealers to Better Market Identity Theft Protection With E-Contracting, E-Rating Technology
Westerville, OH — September 27, 2018 — Over The Edge (OTE), creator of TecAssured, an e-rating and e-contracting software for the automotive...
Fight Inventory Bloat By Using New TV Advertising Attribution Techniques
It’s a reality of retail that at some point in the year, every seller will have an outdated or slow-moving product. For auto dealers, that inventory...
Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today...
Virtual Reality App RelayCars Enhances Car-Buying Experience With Range of New Updates
Los Angeles — September 12, 2018 — RelayCars, the virtual reality automotive experience that puts users in the driver’s seat of thousands of...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....
MBTN Solutions Launches Easy Numbers-Driven Reporting for Auto Dealers, Focusing on Core Operational Areas for Success
Pleasanton, CA — August 29, 2018 — MBTN (Manage by the Numbers) Solutions, a market innovator that helps dealers turn raw data into actionable...