Data, Technology & Innovation
DealerSocket to Display Enhanced Auto Retail Technologies at NADA
San Clemente, CA — March 20, 2018 — DealerSocket, a leading provider of technology solutions for the automotive retail industry, today announced a...
March App of the Month: ACV Auctions
ACV Auctions is a dealer-only, online auction platform and end-to-end service provider. ACV is currently the fastest-growing independent auction in...
How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
Promotion Extensions: Google's New Digital Marketing Superhero
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...
Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
Santa Clara, CA — January 4, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform...
Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....
Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of...
AutoLoop’s New Third-Party Integrations Enable On-the-Spot ROs
Clearwater, FL — December 12, 2017 — AutoLoop, an industry-leading provider of automotive marketing solutions and customer relationship management...
Tapad Partners with Freckle IoT to Enable Cross-Device Offline Attribution for Brands
New York — December 6, 2017 — Tapad, the leader in cross-device marketing technology, and Freckle IoT, the global leader in multi-touch, offline...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy
As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...