Best Practices
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since...
Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory...
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new...
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant,...
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...
The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
What You Should Pay Attention to When Selling Parts Online
Online parts and accessories eCommerce is a great source of revenue for many dealers. By moving their parts departments online, dealerships have the...
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line...
Why You Shouldn’t Let Hiring & Coaching Take a Backseat To Your Business Operations
The COVID-19 pandemic has had an economic impact on almost every industry, including automotive. But adaptable car dealers have embraced their new...