Best Practices
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
Seeking and Creating Environments that Honor People: How Sarah Vantine is changing the BDC
In preparation for our meeting with Sarah Vantine of Quantum5, we spent time researching the company and reviewing her profile. Anything but ordinary...
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...
Disruption is the New Normal
Disruption. One of the buzz words lately over-used and misunderstood. The standard business definition is “radical change to an existing industry or...
How to Sell More Cars When You Don’t Have Enough Cars To Sell
Talk about disruption! 5 years ago I wrote an article here in Dealer Marketing proclaiming that the car business as we had known it was long dead,...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
Need Management over Lead Management
It seems like a simple concept. Take care of people’s needs first and foremost. Yet, it continuously falls short on the planning and execution when...
Google Ad Extensions 101 For Dealers
Ad extensions are dynamic add-ons to Google ads that expand the information you can show in any given ad. They are usually more eye-catching than...
I Hope You'll Learn With Me!
An October, 2021 survey by Embroker stated that just 22% fully read through their insurance policy, 56% admit to not knowing the cost of their...
Dealer Marketing: Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
How To Create More Efficiency In Your Advertising Strategy
While a showroom may be full of shoppers and potential leads, dealers shouldn’t cast their advertising to the side. The market for consumers is ever...
