Commentary
Five Google Adwords Reports Auto Dealers Must Know
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...
Making Profits & Happy Customers in the Service Department
A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...
Service Your Social Reputation
Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...
Five Expert Insights on Content and Mobile in 2013 and Beyond
For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...
Dealer Marketing: Future Success Starts with Internet Marketing
As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...
How Spokane Subaru Amassed 266 Reviews in Six Months!
John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...
Google's New Algorithm: Float like a Hummingbird or Sting like a Bee?
We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...
Professional Networking as a Competitive Advantage for Car Dealers
Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...
Drink Up! There Is Only A Little Urine in the Wine
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...
The Showroom Shuffle
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...
Top Tips from Social Media Award Winning Dealers
Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...
Team Building Ideas That Aren't Lame
The terms “team building” and “ice breaker” are enough to strike fear into the hearts of employees everywhere. These activities are usually awkward...