Commentary
Your Technology Doesn’t Sell Cars, You Do!
In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...
For Stronger First Party Leads—Think Action!
According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...
Parts for Profit—What a Dealer Needs to Know
I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...
What Experience Tells Us About Retention Marketing Costs
The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...
Leverage Your Resources to Overcome Objections
How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a...
The Truth About Online Advertising
Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite...
It's 11 0 clock. Do You Know Where Your Demo Plates Are?
Heading back to my hotel at 11 O clock after a long frustrating day on the road, I was driving south in the left lane. Suddenly a car pushed by me on...