Marketing
Key Takeaways From This Year’s Digital Marketing Strategies Conference
This year’s Digital Marketing Strategies Conference (DMSC) held in Napa Valley in June was a blast, and truly enlightening at the same time.The high...
3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their...
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...
How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns
For a carefully considered purchase like a vehicle, the internet is a dream come true. All of the information that a shopper could want is out there:...
Dealers’ High Demand for AI-Driven Marketing Solutions Fuels Outsell’s Growth in Q1 2018
Minneapolis — May 10, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Dealer.com Awarded TAG Certified Against Fraud Seal, Reinforcing Automotive Industry Leadership in Ad Fraud Prevention
Burlington, VT — April 11, 2018 — Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the Certified Against...
Does Your Online Presence Do Your Dealership Justice?
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...