Marketing

Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....

Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...

You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...

It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...

The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...

The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...

Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...

If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...

Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...

The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...