Marketing

Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...

If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...

Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...

Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...

In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...

As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...

For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...

With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...