Reputation Management

How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...

3 Steps to Revitalize Your Appraisal Process
Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...

Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...

How Dealers Can Cultivate Successful Vendor Relationships
As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building...

Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...

How to Prevent Identity Theft Scams at Your Dealership
Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...

Attention Car Dealers...How Is Your Internal Online Reputation?
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...

Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...

Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...

Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...

How effective are Online Surveys in Automobile Marketing Research?
As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...