Marketing & Strategy
Your Raise Will Become Effective When You Do
Want a Raise? Your raise will become effective when you do. Are you the most effective business manager you can be? Have you tweaked every detail in...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...
Behavior Prediction Tech Can Improve Stores' Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is...
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
Using “Search” for Car Dealers
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their...
The Real Value of Third Parties in Automotive
I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads...
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are...
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles — whether it’s due to an expiring lease, delayed upgrade, or repair...
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...
In the Quiet, Listening Becomes Easier
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or...
