Marketing & Strategy
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
Using “Search” for Car Dealers
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their...
The Real Value of Third Parties in Automotive
I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads...
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are...
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles — whether it’s due to an expiring lease, delayed upgrade, or repair...
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...
In the Quiet, Listening Becomes Easier
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or...
Grow Your Base Through Conquest
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that...
Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of...
“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really...