Marketing & Strategy
3 Keys to Influencing Indecisive Customers
Regardless of your professional title, we are all in sales, and we all have heard the dreaded words: no, not right now, I’ll think about it, maybe...
Choose To Serve
I have been earning a commission-based income for over 15 years. As a result, people often ask me how I deal with the uncertainty of my monthly...
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership;...
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...
How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search...
How Influencer Marketing Helps Boost Brand and Dealership Growth
Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance — especially in...
5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...
How to Turn One-Time Buyers Into Customers for Life
Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of...
5 Ways for Dealers to Build Trust With Today's Savvy, Skeptical Car Shoppers
For many years, the relationship between customers and automotive salespersons could be adversarial. Some car shoppers believed that salespeople were...
How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an...
Auto/Mate's Chief People Officer to Present “How to Win the Fixed Ops Talent War” at DrivingSales Executive Summit
Albany, NY — October 1, 2018 — Auto/Mate Dealership Systems’ Chief People Officer David Druzynski will present at the upcoming DrivingSales...
Lead Provider Awards 2018 Winners
Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for...