Marketing & Strategy
5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are...
Digitally Reactive Direct Mail Takes Retargeting to the Next Level
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing...
More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers
Atlanta — August 6, 2018 — Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it...
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
Conversica Announces the Lead Provider Awards for 2018
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to...
How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...
Zero Percent Finance Deals Drop to Lowest July Level Since 2005, Says Edmunds
Santa Monica, CA — August 1, 2018 — Zero percent finance deals were slower to materialize for car shoppers in July, according to the experts at...
KardZee Introduces Omni-Channel Engagement Solutions for Automotive Industry
San Francisco — July 31, 2018 — KardZee, a mobile media platform that provides tangible and digital outreach solutions, announced today a new...
How Bundling Retention Incentives Benefits Dealers and Consumers
Does customer retention have a place in a market shaped by ridesharing, subscriber services, pod cars, autonomous vehicles, Carvana and DriveTime,...
How Dealership Tools That “Play Nice” Together Engage Buyers
As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates.As an adult, you automatically play nice with...
Dealer Demand for AI-Powered Marketing Solutions Helps Outsell Drive Strong Bookings and Revenue Growth
Minneapolis — July 26, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today...
New Mobile VIP & Geo-Mobile Sales Technology by Mobile Einstein Helps Dealerships Sell and Service More Cars
Ottawa, Ontario — July 25, 2018 — Mobile Einstein today unveiled a leap innovation in auto dealership mobile technology. The Mobile VIP &...