Marketing & Strategy
How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face...
LotLinx Continues Push for Innovation, Adds Expert Product Manager to Leadership Team
Chicago — August 22, 2018 — LotLinx, the automotive industry’s No. 1 artificial intelligence (AI) company, announced today it has named Eric...
Auto/Mate Integrates DMS with ProMax, Helping Dealers to Streamline Lead Generation and Sales Process
Albany, NY — August 27, 2018 — Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with ProMax, a leading supplier of...
How Geofencing and Location-Based Targeting Increase Leads
Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation...
Why You Need a Warranty Provider to Be Your Wingman
In the popular movie Top Gun from 1986, a pilot tells one of his peers, “You can be my wingman.” The comment refers to a traditional military flight...
StoneEagle’s SEcureAdmin Platform to Power Toyota Financial Services iBook Dealer Portal
Dallas — August 21, 2018 — StoneEagle announced today that Toyota Financial Services will use StoneEagle’s SEcureAdmin enterprise administration...
7 Ways to Get Your Team On Board When Implementing New Technology
The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has...
How Call Analytics Help Dealers Transform the Customer Experience
The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can...
Why Brand Loyalty Must Be a Priority for Dealers in 2018
Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...
5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are...
Digitally Reactive Direct Mail Takes Retargeting to the Next Level
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing...
More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers
Atlanta — August 6, 2018 — Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it...