Marketing & Strategy
5 Steps to Video Marketing Success
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...
5 Benefits of Expedited Reconditioning
While the flow of off-lease vehicles continues pouring certified pre-owned (CPO)–quality cars, SUVs, and trucks onto dealers’ lots, which depresses...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
Auto Dealer Financing Gets a New Name and Capitalizes on Parent Company for Expansion
Fort Lauderdale, FL — June 20, 2018 — A little over two years after being acquired by Mexico City-based Credito Real, AFS Acceptance LLC has...
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...
New Valassis Chatbot Streamlines Car Buying via Facebook Messenger
Livonia, MI — June 28, 2018 — Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive...
MaximTrak Announces Zurich North America Integration
Wayne, PA — June 27, 2018 — MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today...
Top 6 Google My Business Optimization Tips for Dealers
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...
RoadVantage Wins #1 Diamond Dealers’ Choice Award for the Second Year in a Row
Austin, TX — June 21, 2018 — RoadVantage has won Diamond in the 2018 Dealers’ Choice Awards in the F&I Products category, marking the second...
What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
Digital disruption is a hot topic — it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss....
Proof Positive: Adtaxi’s Quantum Significantly Boosts Campaign Performance
Denver — June 20, 2018 — Adtaxi, one of the nation’s fastest-growing digital marketing agencies, today launched its new company website. The...
Over the Edge and Mepco Finance Corporation Partner to Provide 0% Financing
Westerville, OH — June 13, 2018 — Over The Edge (OTE), a leader in technology for the automotive insurance and aftermarket product industry,...