Marketing & Strategy

Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...

In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top...

RouteOne announces that C&F Finance Company is now an available eContracting finance source for dealers utilizing the RouteOne platform. eContracting...

When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...

While the flow of off-lease vehicles continues pouring certified pre-owned (CPO)–quality cars, SUVs, and trucks onto dealers’ lots, which depresses...

User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...

Fort Lauderdale, FL — June 20, 2018 — A little over two years after being acquired by Mexico City-based Credito Real, AFS Acceptance LLC has...

We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...

Livonia, MI — June 28, 2018 — Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive...

Wayne, PA — June 27, 2018 — MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today...

Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...

Austin, TX — June 21, 2018 — RoadVantage has won Diamond in the 2018 Dealers’ Choice Awards in the F&I Products category, marking the second...