Marketing & Strategy
How to Update Your Auto Body Shop for the Long Haul
Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...
For Stronger First Party Leads—Think Action!
According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...
AVA Artificial Intelligence Software Is Altering the Auto Industry
The hundreds of auto dealers who have signed up for AVA lead follow-up technology are reporting great improvement and increases in sales due to AVA....
Auto Dealership Sales Training for a New Era
Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...
Parts for Profit—What a Dealer Needs to Know
I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...
What Experience Tells Us About Retention Marketing Costs
The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...
Leverage Your Resources to Overcome Objections
How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a...
Increasing Consumer Traffic
F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...
The Keys To Success For Buy Here, Pay Here Dealers
The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...