Marketing & Strategy

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...

Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...

While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many questions how effective...