Marketing & Strategy

The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...

For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...

With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...

There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask,...

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...

Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...

Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...

Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...

The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...

After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...

This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years...