Marketing & Strategy
Dealers’ High Demand for AI-Driven Marketing Solutions Fuels Outsell’s Growth in Q1 2018
Minneapolis — May 10, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today...
3 Ways to Modify Your F&I Process in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Dealers Turn Detail Departments Into Revenue Sources
For too long, the in-house detail departments of new car dealerships have dragged down profit. Yet auto detailing is essential not only to get...
Protective Asset Protection Reveals Latest Dealer Survey on Vehicle Service Contracts/F&I Offerings
Chesterfield, MO — April 16, 2018 — Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs,...
Are Subscriptions the Next Big Automotive Disruption?
It seems that just when we wrap our heads around one new innovation, another one pops up. Between the continuing development of electric and...
Dealer.com Awarded TAG Certified Against Fraud Seal, Reinforcing Automotive Industry Leadership in Ad Fraud Prevention
Burlington, VT — April 11, 2018 — Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the Certified Against...
Does Your Online Presence Do Your Dealership Justice?
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...
Proactive Dealer Solutions Launches Call Management Solution Platform
Huntersville, NC — April 9, 2018 — Auto industry statistics reveal dealers spend on average $200 to generate an inbound sales call, yet 20%-30% of...