Marketing & Strategy
Trust the Process: Improve Your CRM Processes for Long-Term Success
In the sports world, the phrase trust the process has become popular among fans of organizations that make unusual (sometimes even questionable)...
To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their...
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...
Dealers’ High Demand for AI-Driven Marketing Solutions Fuels Outsell’s Growth in Q1 2018
Minneapolis — May 10, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today...
3 Ways to Modify Your F&I Process in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Dealers Turn Detail Departments Into Revenue Sources
For too long, the in-house detail departments of new car dealerships have dragged down profit. Yet auto detailing is essential not only to get...
Protective Asset Protection Reveals Latest Dealer Survey on Vehicle Service Contracts/F&I Offerings
Chesterfield, MO — April 16, 2018 — Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs,...
Are Subscriptions the Next Big Automotive Disruption?
It seems that just when we wrap our heads around one new innovation, another one pops up. Between the continuing development of electric and...