Marketing & Strategy
How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...
dealerTEL Launches Communication Platform, Bringing 100% Capture Rate to Inbound and Outbound Calls
March 5, 2018 — dealerTEL, the only automotive technology provider that offers a 100% capture rate of inbound and outbound calls, today announced the...
The Consumer Journey Is Your Opportunity to Seize Greater Yield
Our evolving cross-channel reality has transformed automotive sales — at once making what we do more complex, but also potentially more abundant....
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
AutoLoop Teams Up With Hyundai to Offer the Ultimate Service Lane Solution for the Hyundai Service Lane Technology Program
Clearwater, FL — February 9, 2018 — AutoLoop, LLC, the leading provider of automotive dealer service, sales, and marketing solutions, announced...
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...
Maintain Your Service Department's Effective Labor Rate With Prepaid Maintenance
A franchised car dealership’s service operation is like a factory whose products are labor and part sales. Service managers are charged with...
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...
How Artificial Intelligence Is Helping Flip the Script in Automotive
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...