Marketing & Strategy
Don't Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget...
How to Leverage Geofencing to Boost Conquest Sales
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those...
Why Lead Attribution Matters in a Crowded Digital World
When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools,...
Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Dealers and Manufacturers
Chicago — December 5, 2017 — Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships,...
RouteOne Expands E-Contracting Finance Sources List With the Addition of Exeter Finance
Farmington Hills, MI — December 1, 2017 — RouteOne announces that Exeter Finance is now an available eContracting finance source for dealers...
Customer Data: Is Double Entry Dragging Down Your Bottom Line?
Remember the game “telephone” you played in elementary school? Everyone sat in a circle, and the first player whispered a phrase in the next player’s...
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new...
Is Your Dealership's Video Marketing Relevant to Its Target Audience?
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience....
The Future of Virtual Reality and Augmented Reality in Automotive Retail
Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers....
How Dealers Can Cultivate Successful Vendor Relationships
As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building...
Keep Up With Cross-Shopping Customers by Using Mobile Location Data
It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...