Marketing & Strategy

The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

Stan Sher

• Jul 30, 2014

The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...

New fair lending requirements that affect automobile dealerships were issued by the Consumer Financial Protection Bureau (CFPB) last year. While...

It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...

Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...

Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...

From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...

Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...

Stan Sher

• Feb 26, 2014

In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...