Marketing & Strategy
Speaking at NADA: A Retrospective
Being invited to speak at NADA was a pivotal moment in my career, a culmination of years spent influencing the auto industry’s approach to managing...
Are you Managing your Brand? A Perspective on Brand Identity
In the race for technology, electrification, digitization, AI, automation, and more have we lost the core essence of what the brand is? What it...
How to Prioritize the Customer: Fixed Ops Edition
As automotive retail continues to evolve, it is expected that visionary dealers will become hyper-focused on delivering a more convenient customer...
Meet Jennifer Sanford, Marketing Executive and Founder of Sanford Marketing Group
As a little girl, Jennifer traveled a lot. The daughter of a United States Naval officer, she spent time living abroad in Panama and took to...
Parts Shipping: Increase Customer Satisfaction and Loyalty
Maintaining a great customer experience is every dealership’s top priority, whether they are in-store or online customers. Customer satisfaction in...
The Year of the Teenager
The Multi-Point Inspection Podcast hosted four of our Dealer Marketing Magazine Experts to discuss whether Fixed Operations is ready for the teenage...
Omne Trium Perfectum: 3 Dealership Policy Foundations
And today, a message in Latin about “threes.” Omne trium perfectum conveys “everything that comes in threes is perfect.” In other words,...
Building Better Customer Experiences in Your Service Department
Service department employees are often the unsung heroes of dealerships. While the sales department is an important part of the customer...
Educating Dealers and OEM Partners to Market & Sell Connected Vehicles
As vehicle technology progresses, opportunities for connectivity, advanced electronics, and computer technology are emerging. Auto dealers are at the...
