Marketing & Strategy
Identify Areas for Improvement in Parts Operations
In today's rapidly evolving automotive industry, the role of a parts manager in a dealership is more critical than ever. It's a continual journey...
5 Signs Your Parts Department Needs Help
The efficiency of a parts department is critical for overall business success. To achieve this, there’s a need for a transformation that can lead to...
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
PR Fail: A Story of Deception, Unfair Acts and Power Booking
Do you prefer single ply or double ply toilet paper? Unless you live in your RV or boat, is there any debate on this in your head? I...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
Driving Talent to the Parts Department with eCommerce
Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
Crime Scene Clean Up Tactics: Dealership Edition
This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...
Astroturfing: Manipulating and Faking Reviews
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in...
What’s the Status? How Dealerships Can Avoid Missed Opportunities With Existing Clients
“Hi, I’m calling about my vehicle. Do you know what the status of it is and when it will be ready?” Dealerships across the country hear some version...