Marketing & Strategy
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
Optimizing Quality Management Between Stakeholders To Reduce Warranty Risk and Costs: An Interview with Jason Payne, Founder, JPSI
When Jason Payne graduated with a Bachelor’s Degree in Mechanical Engineering, he also sold the web design company that he had started in his...
Enabling The Dealer Network To Optimize Parts, Service & Warranty To Drive Service Profitability: An Interview with Ashok Kartham, Chief Product Officer, Syncron
“In 1995, as web adoption was excelling and Internet browsers were engaging users I realized three key things. One, there was a clear opportunity for...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)
PART 1 Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of...
Bucket Filler or Bucket Dipper?
There are two types of people in life. Bucket dippers and bucket fillers. People that invest into others and pour their time, effort & energy into...
Building Summits: Creating value through Networks
We sat down with Pam Walter, the VP of Business Development for Thought Leadership Summits, the producer of CXAUTO Summit Series and Founder of...
Seeking and Creating Environments that Honor People: How Sarah Vantine is changing the BDC
In preparation for our meeting with Sarah Vantine of Quantum5, we spent time researching the company and reviewing her profile. Anything but ordinary...
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...
Disruption is the New Normal
Disruption. One of the buzz words lately over-used and misunderstood. The standard business definition is “radical change to an existing industry or...
Communication Has Changed: A Conversation with Joe Shaker
How do you interview someone who is truly an industry heavyweight, a Massachusetts Dealer of the Year, the CEO of a Tech Company, and who has been...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Curing your COVID Hangover
If you ordered a new vehicle and were told it could take a few weeks to come in, and all you had to do was leave a deposit and wait, you’d be pretty...